The Give Back Nation Team helps nonprofits maximize social media opportunities with turnkey management support or complete training options. As a nonprofit serving nonprofits, we are here to help.

For nonprofits striving to amplify their impact and connect with their communities, social media has become an indispensable tool. However, navigating the ever-evolving digital landscape can be a significant challenge, especially with limited resources. When it comes to managing their online presence, nonprofits often face a crucial decision: should they seek external social media management support or invest in training their own team? While both approaches offer valuable assistance, they differ significantly in their long-term implications for control and sustainability.

Social Media Management Support

Opting for social media management support typically involves outsourcing the creation, scheduling, and engagement aspects of a nonprofit's social media strategy to an external agency or freelancer. This can provide immediate relief, freeing up staff to focus on core mission activities. Professionals bring expertise in platform algorithms, content creation best practices, and audience engagement techniques, often leading to a rapid improvement in online presence and reach. This can be particularly beneficial for organizations lacking internal marketing expertise or facing urgent campaign needs. The immediate benefits of streamlined content calendars, targeted advertising campaigns, and data-driven insights can be compelling.

However, relying solely on external support can create a dependency that limits a nonprofit's long-term control and understanding of its own online voice. While agencies may strive to align content with the organization's mission, the nuanced understanding and passion inherent within the internal team can sometimes be lost. Furthermore, the cost of ongoing external nonprofit social media management support can strain already tight budgets, potentially hindering the sustainability of digital engagement efforts. The nonprofit may also miss out on valuable learning opportunities, preventing the development of internal capacity for digital communication.

Social Media Management Training



In contrast, social media management training empowers a nonprofit's internal team to take the reins of their online presence. This approach involves investing in workshops, online courses, or one-on-one coaching to equip staff with the necessary skills and knowledge to develop and execute effective social media strategies. Training covers a wide range of topics, including content creation, platform best practices, audience engagement, data analysis, and crisis communication.

While the initial investment in nonprofit social media training requires time and resources, the long-term benefits for control and sustainability are substantial. By building internal capacity, nonprofits gain complete ownership of their online narrative, ensuring that their authentic voice and mission are consistently reflected in their social media communication. This fosters a deeper connection with their audience, as content resonates more genuinely with their values and goals. Moreover, as the internal team develops expertise, the ongoing costs associated with external support are significantly reduced, allowing for a more sustainable approach to digital engagement. The knowledge gained through training remains within the organization, creating a lasting asset that can adapt to future changes in the social media landscape.

Which To Choose

Ultimately, the optimal approach depends on a nonprofit's specific needs, resources, and long-term goals. For organizations needing immediate assistance with complex campaigns or lacking any internal marketing capacity, short-term external support can provide a valuable starting point. However, for nonprofits seeking to build a strong, sustainable, and authentic online presence while maintaining control over their messaging, investing in social media management training for their internal team offers a more empowering and cost-effective long-term solution. By equipping their staff with the necessary skills, nonprofits can become confident and capable navigators of the digital world, effectively amplifying their mission and fostering stronger connections with their communities.

We Can Help



The Give Back Nation Team helps nonprofits maximize social media opportunities with turnkey management support or complete training options. As a nonprofit serving nonprofits, we are here to help.

Have questions?

As a nonprofit serving nonprofits since 2006, Give Back Nation provides complimentary brainstorming calls for nonprofits to learn more, provide feedback and see what opportunities might exist to help maximize the fundraising ecosystem, increase success, expand impact and more!