Nonprofit Text Message Engagement

Give Back Nation's Text Message Engagement support was developed for organizations looking to maximize donor and supporter outreach. Statistics show that, on average, outbound text messages are opened 98% of the time within the first three minutes of them being sent. In comparison to email marketing (20% open rates), direct mail (less than 2% activity) or other communication tools, the right text engagement campaign can have a dynamic impact. Utilize the feedback, recommendations, coaching, strategy and implementation needed to efficiently and effectively implement a text engagement campaign. Receive the right support you need, the first time, to maximize your fundraising ecosystem. 

the fundraising ecosystem: everything needed, working in harmony, to efficiently and effectively raise funds to thrive, not just survive (branding, storytelling, tools, engagement, strategy, events, staffing, board alignment, data management, etc.)

The Stats Behind SMS

Here's why 15% of nonprofits worldwide use SMS to reach donors and supporters.

1. Texts Have a 98% Open Rate

Texts also have a 209% higher response rate than phone, email, or social media.

2. 82% of Messages Are Read In 5 Minutes

82% of text messages are read within 5 minutes, but consumers only open 1 in 4 emails they receive. SMS response rates are 295% higher than the rates from phone calls.

3. Click-Thru Rates Between 20 and 35%

43% of business owners and digital marketers who use SMS marketing report click-thru rates between 20 and 35%.

Texting Can Benefit Your Nonprofit

Despite differing missions, services, and scope, all nonprofits have to focus on one thing: reliable communication. Here's how SMS helps.

Foster Deeper Relationships with 1-on-1 Texting

Nonprofits use texting as a way to send reminders, schedule appointments and gather information. 

• The response to a text is 60x faster than email
• Receive text messages as well as send them
• Create a safe, secure channel for questions