Give Back Nation Nonprofit Programs & Services

Branding & Storytelling - Nonprofit Websites - Online Fundraising - Nonprofit CRM

Removing Barriers To Give - Engagement - Unlimited Coaching & Support Membership

Google Ad Grant Management - Social Media Management - Brand Activation

Grant Writing - Auctions - Peer To Peer Fundraising - Events

Since 2011, the Give Back Nation Ad Grant Manager Team has been helping thousands of nonprofits maximize the Google Ad Grant opportunity.

How We Manage & Setup Your Google Ad Grant Account

Account Direction

Making sure your account is set up the right way is the first big step. After we have structured the account around your website, we start gathering analytics and learn where there is future opportunity to grow the account.

After about 30 days of collecting data, we can make customized changes to your account in order to continue to start maximizing conversions long-term.

Why Build Ads For The Entire Website? 

Many people first think they just want to target one word, popular keywords or just send traffic to their home, get involved, or donate pages. After working with thousands of nonprofits, a better approach is to target people to a variety of specific landing pages on your site based on what users are specifically searching.

This is one of the many reasons we build ads around your entire website, to capture anyone and everyone who is interested in your mission. This also helps with allowing your account to utilize more of the grant money faster, and drive more traffic to your website.

Our Goals With Management

Our main goal with managing your Google Ad Grant is targeted traffic to your website, ultimately resulting in new fans of your great work.

As you have access to such a significant amount of money from Google, another one of our primary goals is to spend as much of the $10k/month as possible.

Identity Verification And Disapproved Ads

As we conduct work in your grant account, keeping your account compliant with Google’s Ad Grant requirements will always be a top priority. Our team will handle all of the necessary account actions for compliance, including fixing ads anytime ads are disapproved as well as helping you with Identity Verification.

If anything is required from your organization, such as a 501c3 determination letter or form, we’ll reach out as needed to keep your grant live and in good standings with Google.

Have questions?

As a nonprofit serving nonprofits since 2006, Give Back Nation provides complimentary brainstorming calls for nonprofits to learn more, provide feedback and see what opportunities might exist to help maximize the fundraising ecosystem, increase success, expand impact and more!