Impact storytelling is the practice of sharing stories about the real-world impact of a nonprofit's work. It can be a powerful way to connect with potential donors, volunteers, and supporters, and to raise awareness of the issues your organization is working to address.



There are many benefits to impact storytelling:

• First, it can help to humanize your organization and its work. When people hear stories about real people who have been helped by your organization, they are more likely to connect with your mission and want to support your work.

• Second, impact storytelling can help to build trust and credibility. When people see that your organization is making a real difference in the world, they are more likely to believe in your work and want to support it.

• Third, impact storytelling can help to inspire action. When people hear stories about the positive impact your organization is having, they are more likely to get involved in some way, whether it's donating money, volunteering their time, or spreading the word about your work.

There are many different ways to tell impact stories. You can use blog posts, videos, social media posts, case studies, and more. The most important thing is to find a format that works for you and your organization, and to tell stories that are authentic and engaging.

Questions? Interested in learning more?
Schedule a complimentary brainstorming and strategy call today: