2. Enhance your donation forms

Your fundraising software provides you with tools to enhance your donation forms to motivate your donors to give. There are a few key features you should look for in your fundraising software. The first is the ability to embed your donation form directly on your website. With an embedded donation form, your donors don’t have to leave your website to give. Your software should also allow you to customize your donation forms to match your organization's branding.

Another key feature you can use to increase your online donations is creating separate donation forms for specific campaigns your nonprofit hosts so your donors can choose which projects they want to support. To keep your donors from getting overwhelmed by the number of fields they need to fill in, use multi-step donation forms to chunk up the information!

It’s also important for your fundraising software to provide ways to make the donation process faster for your donors. People are more likely to give if the process is quick and easy. Offering your donors the ability to give via a digital wallet saves them time by decreasing the amount of information they need to fill in.

3. Provide donation options

While you want to prevent your donors from getting decision fatigue when filling out your donation form, it’s also best to offer them a few donation options to make their giving experience more fulfilling. You can add impact images and statements to your donation amounts to tell your donors what their money can accomplish.

Recurring giving prompts are also a great feature to add to your donation forms. Give your most passionate donors the opportunity to support your organization on an ongoing basis, automating their giving so they don't have to worry about coming back to your donation form in the future to make another gift.

Another great option to provide for your donors is gift matching. Many of your donors may have matching gift programs with their employers that give them the power to double their donations. You can embed gift-matching software into your donation form to make it easy for donors to automatically find their employers and see if their gift meets the program's matching requirements, increasing the chances they utilize the program.

GiftAssist allows your donors to cover the cost of processing fees to ensure the entirety of their donations goes to the projects they are passionate about. Offering GiftAssist on your donation form gives your donors the choice of where their money goes.

4. Engage donors with multiple fundraising tools

Donor engagement is one of the best ways to encourage people to donate to your organization, but you don’t have to rely on online engagement for online donations. With online fundraising, your donors can give anywhere they have access to the internet, including at your events! Utilize different fundraising tools, such as peer-to-peer fundraising, events, and text fundraising, to keep your donors engaged.

For peer-to-peer fundraising, take advantage of your donors’ networks by having them share your donation form on their social media platforms. You can further engage your participants by gamifying their fundraising experience with leadership boards and fundraiser badges.

Whether your event is live, hybrid, or virtual, you can allow your attendees to donate online through your event registration form when they’re purchasing tickets. You can also link to your donation form in your event promotion and during the event itself.

With text fundraising, you can send out messages to your supporters’ phones asking for donations. Or you can provide a keyword for your donors to text whenever they want to give to your nonprofit. Using multiple tools to interact with your donors gives them more opportunities to donate.



Guest Post

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