To maximize end of year giving, being prepared and ready is key. Giving Tuesday, online donations, galas, events, campaigns, major donors, and much more could all be significant fundraising opportunities for your organization from now until end of year. As the holidays approach and potential donors get more in the mood to give, is your organization prepared to capatilize?
“By failing to prepare, you are preparing to fail.” ―
Ask yourself a few questions:
- With over 50% of annual giving occurring in the last three months of the year (over 30% in December alone), does your leadership respect and understand the importance of year end giving opportunities?
- Does your organization have a unified strategy between all teams (fundraising, marketing, operations) on how you will execute and capitalize on year end giving opportunities?
- Does your organization have the right technology and tools implemented to efficiently and effectively engage potential donors, remove all barriers to give and provide supporters with a seamless, inspiring experience?
If your team is having trouble answering any of these questions, there is still time to prepare. Over 40% of organizations launch end of year giving campaigns in November, with preparation beginning in September and October to maximize success.
If you wish to think-through and brainstorm opportunities on a brief call, Give Back Nation is here to help.
By leveraging our national team, selected partners and vetted solutions, our mission is to serve nonprofits, businesses and Giving Americans with vetted tools, knowledge, coaching, strategy and implementation to increase fundraising, efficiency and effectiveness to better support communities and maximize impact.
Kyle Gregory, CEO/Co-Founder
To gain more giving and fundraising insights, visit the Give Back Nation Blog.