2020 has been a unique year, but Year End Fundraising is still going to be a huge opportunity to raise funds for impactful causes.
To maximize end of year giving, being prepared and ready is key.
Giving Tuesday (December 1), online donations, virtual galas, text giving, events, campaigns, major donors and much more could all be significant fundraising opportunities for organizations from now until December 31.
As the holidays approach and potential donors get more in the giving mood, is your organization prepared to capitalize?
“By failing to prepare, you are preparing to fail.” ―
Ask yourself a few questions:
- With over 30% of annual giving occurring in December alone, does your organization respect and understand the importance of year end giving opportunities?
- Does your organization have a unified strategy between all teams (fundraising, marketing, operations) on how you will execute and capitalize on year end giving opportunities?
- Does your organization have the right storytelling, technology and tools implemented to efficiently and effectively engage potential donors, remove all barriers to give and provide supporters with a seamless, inspiring and impactful experience?
If your organization is having trouble answering any of these questions, there is still time to prepare, implement and launch a Year End Campaign.
Over 40% of organizations launch end of year giving campaigns in November and they can be finalized in just a couple weeks or even days.
Currently, as a nonprofit serving other nonprofits, Give Back Nation is providing complimentary brainstorming calls to help organizations think-through and maximize opportunities.
By leveraging our national team, 20+ years of experiences, partners and vetted solutions, our passion is to serve nonprofits, socially responsible businesses and Giving Americans with vetted tools, knowledge, coaching, strategy and implementation to increase fundraising, efficiency and effectiveness to better support communities and create bigger waves of impact.
The Give Back Nation Team
To gain more giving and fundraising insights, visit the Give Back Nation Blog.