Big Business Giving Back
Seeing a big business giving back to the community is one of the most inspiring parts of corporate life. It demonstrates that, ultimately, everyone is looking out for everyone else. A business, after all, is not a person, but an entity, and this entity has the opportunity to take on any image that it chooses.
When given the chance to be a community leader, it is great to see how many big businesses step up to the challenge and give back whenever they can. Many innovative companies implement a residual giving program. That is to say, they give back whenever consumers purchase something from the company.
You may have heard of TOMS.com, an online shoe store. TOMS donates a pair of shoes to needy children every time someone buys a pair of shoes on their website. This is a "1-for-1" take on giving that sets an inspiring precedent for other businesses. Another big business giver is Target. They donate a percentage of revenue to the community in which they operate, helping to build parks and recreational areas for those in the neighborhood. In essence, they have created an environment where simply shopping at their stores means you are doing your part in giving back to the community. This is mutually beneficial for the neighborhoods and the Target family of businesses, and is just one of the many ways you will see big business giving back.